Ericsson is not taking a subtle approach to HD voice. The company, in league with Orange, is providing and promoting HD voice service across Barcelona during the Mobile World Congress event this week. It’s a move that might wake up some other network equipment manufacturers to the prospects of using HD voice as an opportunity for encouraging service providers to upgrade their networks.
While Orange promotes its service, Ericsson is supplying the radio access and core network technology — not a bad move, considering all the upgrades FT has in progress for its planned HD voice deployments across Europe, including Spain.
This isn’t the first exposure Spain has had to HD voice. Ericsson performed consumer research in the country indicating that call quality becomes the business differentiator between operators and consumers love the service.
One other interesting line from the press release: “Orange and Ericsson invite all industry players to use the HD voice functionality in Orange’s network during the Mobile World Congress to further strengthen the ecosystem for HD voice.” Sounds like a call to action for more demonstrations of HD voice…
Other Mobile World Congress news of note:
France Telecom / Orange to blanket Europe with mobile HD voice
MWC: Orange to offer 8 mobile HD voice phones in 1H 2010; all by 2011.
HD voice companies to look for at Mobile World Congress
MWC: D2 Technologies adds HD voice to Android
GIPS releases iPhone video chat/HD voice package
WYDE Voice beefs up international sales