Over the past few weeks, I’ve seen the Twitter #HDvoice tag pop up in unexpected ways. The first time I saw it roll out because it was associated with some rapper that I hadn’t heard of – not surprising, since I’m more of a Stevie Nicks/80 on 8 guy – and it annoyed me because it made no sense to me.
Fast forward to two more references this week. @blackslashwhite posted this–
@BOYZinHD got that #HDvoice http://t.co/pjWcPJ9x
Click the picture, take a look at the logo on the phone. Now, the #HDBoyz are the “world’s first boy band in high definition” or something like that but I can’t figure out if they are a fake band put together by Panasonic or a real boy band in Europe.
Later in the week, there’s a post from @akagoldie
#HDVOICE makes such a big difference to my phone calls!!
@Akagoldie is Daryl Goldie, a self-described “Londoner” with a track. Via Twitter, I asked @Akagoldie what he used to do his #HDvoice.
@DougonIPComm galaxy a 2 phone call
So maybe Orange UK and a Samsung Galaxy phone.
The bigger point is that the young. musically inclined find #HDvoice to be cool and are starting to promote it. Or there’s a whole viral under-the-radar marketing scheme to promo HD voice to a demographic between 16-25.
Either way, it should be fun to watch.